Day: August 25, 2023
Three Keys of Branding That Will Turn Small Business Advertising Expense into an Investment
If you do not have an effective and unified branding strategy most of the money you are spending on advertising is being wasted. Small business advertising is often times the bane of business owners’ existence, because most small business owners do not understand the principles or, more importantly, the benefits of effective branding. Branding will
Social Enterprises 101
There’s a lot of chatter these days about Social Enterprises (#socents), a relatively new way of doing business, that we believe is a ‘movement’ in the entrepreneurial world. It seems millennials (in general) are the driving force behind the trend that’s resonating with all generations and revolutionizing the way people do business. Because ‘socents’ are