Day: June 10, 2024
Five Questions to Answer the Advertising 4.0 Concept
In the last chapter, I briefly introduced the concept of Advertising 4.0. In this article, I would like to extract a few questions and answers come from my clients and me. Question 1: Which version would be after the Advertising 4.0? I told my client, “it would be version 1.0 after version 4.0, because it
Artist Branding in the Music Business
Music branding has become more and more popular as a topic amongst not only the hierarchy of the music industry but the average artist and independent companies. Artists are slowly beginning to realise the power of their own name and how they can generate not only another revenue stream, but an even more significant financial