Day: July 11, 2024

Branding Your Company – Logos and Tag Lines Aren’t Enough

Rebranding may be the most complicated and most risk-prone challenges of a business owner. You take a company or a product that people have come to know, trust and love….and you change it. Risk? Yeah. You screw this up and everything you’ve built disappears and you have to start from scratch. Just ask Wendy Piersall.