Day: October 7, 2023
How Much Should You Spend on Your Yellow Page Advertising Budget?
When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes. Okay, maybe I’m being a bit flippant, but after three decades in advertising that’s almost the best I can do. I could give you the standard answer that most marketing textbooks offer. An average
Startup Law 101 Series – What Every Entrepreneur Should Know About Business Law
The Startup Law 101 Series is aimed at educating founders and entrepreneurs about the basics of startup business law. Here are my suggestions on this important question. 1. Law is fundamentally a specialty field and entrepreneurs should leave it, for the most part, to the specialists when it comes to technical details. This part can’t