Day: October 16, 2023
5 Hot Spots to Tweak for Higher Conversion Rates
All successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is salesmanship in print I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your business there is copy. So it’s
Morals Verses Ethics in the Work Place
Comparing Ethics Codes for Professional Counselors Abstract This article looks at the differences between the codes of ethics presented by three professional counseling organizations; The American Counseling Association, The American Association of Christian Counselors and the American Association of Pastoral Counselors. The article examines the differences in the memberships of the organization, the resulting differences