Day: May 16, 2024
Cross Cultural Advertising
“Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but somehow it does something,” Hans Magnus Enzensberger. Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of
Branding For the Independent Gospel Artist – Three Ways to Set Yourself Apart
Think of the most successful gospel recording artists you know and you’ll discover that they have all been well branded. Gospel artists like Kirk Franklin, Mary Mary, Yolanda Adams and Donnie McClurkin are at the pinnacle of their careers but along the way, and even now, they continue to promote a brand that resonates with