Month: May 2024
Case Study – Small Business Branding by Maid in the Shade
Effective branding is key to getting your small business to spread. Maid in the Shade is an example of how two women with an entrepreneurial spirit and dedication can create a successful business with hard work and solid branding. They’ve been in business for almost 20 years now, and have a staff of over 30
Ten Careers For High School Seniors Who Hate School
Let’s face it…not everybody likes going to school and high school can be a terrible experience for many students. Whether you’re the hands on type who preferred Shop class to English class, or an athlete who liked working as a team more than studying alone, or even someone who liked schoolwork more than schoolmates; the
The Seven Perils Of Entrepreneurship
If you’ve been out of work for a while, or are just plain tired of the work you’ve been doing for years, you may be thinking of starting a business. If so, get ready to embark on an exciting, rarely dull, often nerve wracking journey. To call it “perilous” may be stretching things since perilous
What’s the Difference Between Consulting and Consultative Selling?
How Do You Close a Consultative Sales Conversation? I asked that question the other day on LinkedIn.com under the category of small business development. I was looking for an exchange of ideas about sales skills. Unexpectedly, I heard from a number of consultants (not sales consultants) saying they would never “close” in a consultative conversation
Increase Branding and Traffic With Infographics
While there is no denying that words are an exceedingly powerful tool in creating a brand or driving relevant traffic to your site, they are but a piece in the overall marketing equation. Why does your brain crave infographics? As humans, we are very visual creatures. And in today’s society of online A.D.D., marketers need
Small Business Advertising – Internet, Yellow Pages, Radio, TV Or Direct Mail?
Small businesses face many challenges when choosing how to invest in advertising that will attract new customers. The biggest issue, of course, is to spend money on advertising that will bring direct measurable results. While many ad salespeople will use phrase like “building a brand” or “having tip of the tongue recognition,” most business owners
Using GMP Consulting to Your Advantage
Good manufacturing practice (GMP) auditing is something that takes place regularly within the pharmaceutical industry and it is a good idea to consider GMP consulting in order to ensure a manufacturing plant is fully prepared for what to expect during an inspection. GMP consulting professionals will be extremely well versed in the ins and outs
Risks in International Business
Just as there are reasons to get into global markets, and benefits from global markets, there are also risks involved in locating companies in certain countries. Each country may have its potentials; it also has its woes that are associated with doing business with major companies. Some of the rogue countries may have all the
Best Business Ideas for Women In the Modern World
It’s no longer a man’s world out there. We live in a world where men and women alike rule the world; where women can be who and what they want to be without prejudice. According to the published report by the Catalyst, a non-profit membership association increasing opportunities for women and business, women make up
Getting Started As a Roustabout With No Job Experience
Picking a career is never easy, especially in today’s uncertain job market. Yet there are still plenty of opportunities for those who are willing to look slightly further afield. While a job in offshore oil drilling might not immediately leap to mind when considering viable career paths, for some people it may be ideal. For
Payday Loans – 10 Secrets to Making Money in the Payday Loan Industry
The majority of us are unaware of the multitude of ways an entrepreneur can make money with payday (PDL) and small dollar loans. Often, we’re so focused on our own passion, skill and knowledge base that we fail to comprehend other methods of monetizing our expertise and understanding of this dynamic industry. This brief discussion
Discount Newspaper Advertising – How to Buy Newspaper Space Ads at Discount
1. Newspaper classified advertising. If you are running a statewide classified newspaper advertising campaign there are state newspaper associations that offer great rates on almost all the papers in your state. Discount newspaper advertising rates may be 30% – 50% – 70% off list, if you buy classified advertising through your state newspaper association. Yes,
Your Search Engine Optimization Company – Protecting Your Time and Your Brand
A search engine optimization company can create a campaign to bring you new, targeted leads, and raise your company’s online profile, all while keeping in line with your branding strategy. However, you will find that in order to get quality results that last, significant changes will need to be made to your website, from the
College Consultants of Northern Virginia, Dallas, Atlanta and Houston For College Consulting
Nowadays education is a very important part of an individual’s life because the only education allows a person to become a successful person in his or her life. In today’s world, a person cannot imagine his or her life without an education. A few years ago, people were not aware that studies are so important